Rank Your Brand

SEO & GEO insights
for B2B companies.

Practical guides on B2B SEO, Generative Engine Optimization (GEO) and AI-native marketing — written by the team that practices it on their own site first.

AI Search

What Is GEO? Generative Engine Optimization Explained for B2B

GEO is the practice of optimizing your brand to be cited by AI systems like ChatGPT, Perplexity and Google AI Overviews. Here's why it matters more than traditional SEO for B2B companies.

Julio LlanosMay 10, 20261 min read
AllAI SearchB2B GrowthSEO EngineeringSEO ROI
B2B Growth

SEO for B2B Companies: A Complete Strategy Guide

B2B SEO is fundamentally different from B2C. Long buying cycles, committee decisions and niche keywords require a different approach. Here's how to build one.

May 15, 20261 min read
AI Search

AI SEO vs Traditional SEO: What's Different and What Still Matters

Traditional SEO and AI SEO share the same foundation — but they diverge sharply at the strategy layer. Here's what B2B teams need to know to compete in both.

May 3, 20261 min read
AI Search

How to Get Your Brand Cited in ChatGPT (A Practical B2B Guide)

Being mentioned in ChatGPT answers is becoming a primary lead source for B2B companies. Here's the systematic approach we use to increase citation rates for our clients.

April 25, 20261 min read
B2B Growth

B2B SaaS SEO: From Zero to Measurable Pipeline in 12 Months

SaaS companies have unique SEO challenges: fast product iteration, wide keyword landscapes and pressure to attribute revenue. Here's how the best B2B SaaS teams approach it.

April 18, 20261 min read
B2B Growth

How to Choose the Best B2B SEO Agency (Without Getting Burned)

Most B2B SEO agencies overpromise and underdeliver. Here's a framework for evaluating agencies that separates the ones who actually understand B2B from the ones who don't.

April 10, 20261 min read
SEO Engineering

Technical SEO for SaaS: The Checklist Your Dev Team Actually Needs

Most SaaS technical SEO guides are written for marketers. This one is designed to be handed directly to your engineering team.

April 5, 20261 min read
SEO Engineering

How to Run a Technical SEO Audit That Actually Fixes Rankings

A technical SEO audit is only valuable if it leads to prioritized, actionable fixes. Here's the framework we use for every client engagement.

March 28, 20261 min read
SEO ROI

How Much Does B2B SEO Cost? (An Honest Breakdown)

B2B SEO pricing is all over the map. Here's an honest breakdown of what different engagement models cost, what you should expect for each price point, and when each makes sense.

March 20, 20261 min read
SEO ROI

SEO Retainer vs. Project: Which Engagement Model Is Right for Your B2B Company?

The choice between an SEO retainer and a project-based engagement isn't just about budget — it's about the type of growth you're trying to achieve and your team's capacity to execute.

March 12, 20261 min read