Being mentioned in ChatGPT answers is becoming a primary lead source for B2B companies. Here's the systematic approach we use to increase citation rates for our clients.
We run weekly citation audits for our clients across ChatGPT, Perplexity and Claude. After testing thousands of queries over 18 months, we've identified the patterns that consistently predict whether a B2B brand gets cited — or ignored.
If your brand is cited when a buyer asks ChatGPT about your problem space, you enter their consideration set before they've even visited a website. That's a significant first-mover advantage that compounds over time.
Nota: The fastest way to get cited in ChatGPT is to write the clearest, most authoritative definition of the problem your buyers have — and then get that page linked from at least three respected industry sources.