SEO Engineering
Technical SEO for SaaS: The Checklist Your Dev Team Actually Needs
Most SaaS technical SEO guides are written for marketers. This one is designed to be handed directly to your engineering team.
April 5, 20261 min read
SEO Engineering
How to Run a Technical SEO Audit That Actually Fixes Rankings
A technical SEO audit is only valuable if it leads to prioritized, actionable fixes. Here's the framework we use for every client engagement.
KTKatty Theran
March 28, 20261 min readMost technical SEO audits produce a 200-item spreadsheet that overwhelms the team, gets filed away, and changes nothing. The problem isn't the audit — it's the format. A good technical audit is a prioritized action plan, not an exhaustive list of every possible improvement.
Prioritizing Audit Findings by Impact
Not all technical issues are equal. Crawl errors that prevent Googlebot from accessing your most important pages are critical. A missing alt tag on a footer logo is not. Prioritize by: revenue impact of affected pages × effort to fix × time to see ranking improvement.
Quick Wins That Move Rankings Fast
- Fix broken internal links (Googlebot wastes crawl budget on 404s)
- Consolidate duplicate content with canonical tags
- Compress and properly size images (LCP improvement)
- Add missing page titles and meta descriptions
- Fix redirect chains longer than 1 hop