SEO Engineering
How to Run a Technical SEO Audit That Actually Fixes Rankings
A technical SEO audit is only valuable if it leads to prioritized, actionable fixes. Here's the framework we use for every client engagement.
March 28, 20261 min read
SEO Engineering
Technical SEO for SaaS: The Checklist Your Dev Team Actually Needs
Most SaaS technical SEO guides are written for marketers. This one is designed to be handed directly to your engineering team.
JLJulio Llanos
April 5, 20261 min readThe gap between marketing and engineering is never wider than when someone says 'we need to fix our technical SEO.' Marketing doesn't speak developer, and developers don't always understand why specific technical changes matter for search. This guide bridges that gap.
Core Web Vitals: The SEO Metrics Your Dev Team Owns
Core Web Vitals are Google's performance metrics that directly affect rankings. LCP (Largest Contentful Paint) measures loading speed. FID/INP measures interactivity. CLS measures visual stability. All three are engineering problems, not marketing problems.
JavaScript SEO: The Silent Ranking Killer
React, Vue and Angular apps can be crawled by Googlebot — but only if rendered correctly. Client-side rendering without SSR or SSG means Google may never see your content. Server-side rendering or pre-rendering is not optional for SaaS SEO.
Schema Markup for SaaS
SaaS companies benefit from three schema types above all others: SoftwareApplication schema, FAQPage schema, and Review/AggregateRating schema.