B2B Growth
SEO for B2B Companies: A Complete Strategy Guide
B2B SEO is fundamentally different from B2C. Long buying cycles, committee decisions and niche keywords require a different approach. Here's how to build one.
May 15, 20261 min read
B2B Growth
How to Choose the Best B2B SEO Agency (Without Getting Burned)
Most B2B SEO agencies overpromise and underdeliver. Here's a framework for evaluating agencies that separates the ones who actually understand B2B from the ones who don't.
DPDiego Parra
April 10, 20261 min readChoosing the wrong B2B SEO agency is expensive — not just in fees, but in the 6–12 months of lost momentum while you realize they're not delivering. The problem is that most agencies look identical from the outside: similar websites, similar case studies, similar pitches.
Red Flags That Predict Agency Failure
- They guarantee specific ranking positions (no one can guarantee Google rankings)
- Their case studies are B2C or ecommerce, not B2B
- They can't explain their link-building strategy beyond 'outreach'
- They propose the same deliverables regardless of your industry
- They haven't asked about your sales cycle length or ICP
What a Good B2B SEO Agency Actually Looks Like
A good B2B SEO agency starts with your revenue model, not your keywords. They understand that a 9-month sales cycle means content ROI timelines are different. They have experience with enterprise buying dynamics, gated content, and attribution across long journeys.