Branding
For B2B companies that have outgrown their brand. When your product is excellent but your visual identity and messaging don't do it justice — it's time for a brand that earns trust before the first call.
- Tier
- Foundation
- Format
- Project
- Duration
- 6–8 weeks
Concrete deliverables.
No vague retainers.
Phase 1 — Brand Audit
Competitive landscape analysis, brand perception review, audit of existing assets and identification of positioning gaps versus your top 3–5 competitors.
Phase 2 — Brand Strategy
Positioning statement, target audience profiles, brand personality and voice. The strategic foundation every other deliverable builds on.
Phase 3 — Visual Identity
Logo design (primary + variations), color palette, typography system, iconography and a brand guidelines document your team can use immediately.
Phase 4 — Messaging Framework
Core value propositions, headline formulas, website copy architecture, pitch deck narrative and sales messaging that translates strategy into words.
What you'll see, on the timeline that matters.
A brand that communicates your value before you say a word
Consistent visual and verbal identity across all touchpoints
Messaging framework ready for website, sales deck and campaigns
A fit if you recognize yourself here.
- B2B companies with a strong product but weak or dated brand presence
- Founders preparing for fundraising or market expansion
- Companies entering new markets or repositioning after a pivot
- You need only a logo refresh without a strategic overhaul
- You're not ready to align your team around a consistent brand voice
- You're looking for a one-week turnaround — quality brand work takes time
From kickoff to compounding.
Brand discovery workshop
Competitive & market research
Brand strategy & positioning
Visual identity design
Messaging, guidelines & handoff
Questions, answered honestly.
Do you create the full brand guidelines?
Yes. We deliver a brand guidelines PDF covering logo usage, colors, typography, photography style and voice guidelines.
What if I already have a logo I want to keep?
We can work around an existing logo for the messaging and strategy phases, but a full rebrand maximizes consistency across your brand system.
Can you write our website copy too?
Copywriting is part of the Messaging Framework phase. We create the messaging architecture; extended copywriting can be added for an additional fee.
How involved do we need to be?
We run two to three workshops with your team to extract your positioning insights. After that, we drive the work — you review and approve.
Do you work with funded B2B startups?
Yes. We frequently work with Series A and B startups preparing for growth rounds or entering new markets.