Paid Ads
For B2B companies ready to generate pipeline while SEO compounds. We manage Google, LinkedIn and Meta campaigns focused on qualified lead generation — not impressions, not clicks, not vanity metrics.
- Tier
- Growth
- Format
- Monthly retainer
- Duration
- 3-month minimum
Concrete deliverables.
No vague retainers.
Account Audit & Strategy
Audit of existing ad accounts (if any), competitor ad intelligence, campaign architecture design, keyword and audience strategy per channel.
Campaign Build & Setup
Ad account structure, audience targeting, ad creative briefs, conversion tracking, UTM framework, and campaign launch.
Monthly Management
Weekly bid optimization, A/B testing of creatives and copy, audience expansion, negative keyword management and budget pacing.
Reporting & Strategy
Monthly performance review, channel-level attribution report, next-month priorities and quarterly strategy sessions.
What you'll see, on the timeline that matters.
Qualified leads with a positive CAC:LTV ratio, tracked from first click to closed deal
Clear channel-level attribution for every dollar of ad spend
Monthly reports showing leads, cost per lead and pipeline value
A fit if you recognize yourself here.
- B2B companies with a proven offer that need faster pipeline without waiting for SEO
- Companies that have tried ads before but saw poor ROI or attribution
- Teams without dedicated in-house paid media expertise
- You have no landing pages or conversion points — we need somewhere to send traffic
- Your average deal size is under $2,000 (CAC economics are hard to make work)
- You're not willing to test and iterate on ad creatives every month
From kickoff to compounding.
Account audit & strategy
Campaign architecture & setup
Launch & initial optimization
Ongoing management & reporting
Questions, answered honestly.
What channels do you manage?
Google Search, LinkedIn Ads, and Meta Ads. We recommend channels based on your ICP — LinkedIn for enterprise B2B, Google for intent-based leads.
Is the ad spend included in your fee?
No. Our management fee covers strategy and execution. Ad spend goes directly to the platforms and you control the budget at all times.
How much should we budget for ads?
We recommend a minimum of $3,000–$5,000/month in ad spend for meaningful test data. For LinkedIn specifically, $5,000–$10,000/month.
Can you manage ads without a website redesign?
Yes. We need at least one well-designed landing page per campaign. We can build landing pages as an add-on if you don't have them.
How long before we see pipeline results?
The first 4–6 weeks are typically test-and-learn. Meaningful pipeline results usually appear in month 2–3 as we optimize targeting and creatives.